Brandless LOEWE

Table of Contents

size:237mm * 118mm * 68mm
color:Yellow
SKU:930
weight:165g

Basic Bio T

Brandless products are void of any kind of labelling or naming. Sharkey admits that they ‘saw an opportunity to create a new approach and reimagine what it means to be a .

Bio

A ideia da marca “sem marca” (brandless, em inglês) vem acompanhada de uma série de inovações. Em primeiro lugar, a empresa abandonou a apresentação tradicional .

So, like, I was doomscrolling the other day (as one does) and stumbled across this whole… *thing* happening online. People are basically deconstructing LOEWE bags. Stripping them of their logos, their hardware, you know, everything that screams “I paid an arm and a leg for this!” And honestly, I’m kinda fascinated, but also scratching my head.

The appeal, as far as I can tell, is this whole minimalist vibe. Like, “I’m so effortlessly chic, I don’t NEED to shout about my designer bag.” Which, okay, I get. There’s definitely something cool about understated luxury. But stripping a LOEWE bag? Dude, those things are *art*. They’re crafted with such insane detail. Isn’t that part of what you’re actually paying for? The craftsmanship, the quality leather, the… well, the *brand*, even if you don’t want to admit it.

And here’s where my brain starts to hurt a little. Are these people genuinely rebelling against consumerism, or are they just… well, ironically flexing their wealth in a different way? Like, “Look at me, I’m so rich, I can afford to *destroy* a designer bag to make a point.” It’s a bit performative, isn’t it? Maybe I’m just cynical. Probably am.

I saw one person on TikTok (because, duh, where else would this be happening?) who basically took a Dremel to their Puzzle bag. *A Dremel.* I winced. Like, I get wanting a more subtle look, but couldn’t they have, I don’t know, just bought a plain leather bag? There are tons of beautiful, unbranded options out there! Why ruin a perfectly good, expensive, iconic bag? It feels… wasteful. And kinda disrespectful to the artisans who made it.

Maybe it’s a statement about the fleeting nature of trends. Maybe it’s a commentary on the obsession with logos. Or maybe it’s just a bunch of bored rich people with too much time and money on their hands. Honestly, I can’t decide. It’s probably a little bit of everything, mashed together into a confusing, contradictory mess.

And the thing is, I *kind of* get it. I’m not gonna lie. I sometimes feel a bit silly carrying around a bag plastered with logos. But then I think about the quality, the design, and the fact that I saved up for months to buy it, and I’m like, “Nah, I’m good. Logo stays.”

But hey, to each their own, right? If you want to take a sander to your LOEWE bag, be my guest. Just… maybe think about donating it to a good cause first? Or, you know, selling it and buying a *different* bag that’s already logo-less? Just a thought.

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