Okay, lemme just say it straight up: I’ve been seeing a LOT of Rolexes lately. And not just on the wrists of, like, actual rich people. Nope. We’re talking Insta influencers, YouTube dudes flashing Daytonas like they’re going out of style, and even my cousin Dave (who, no offense, is usually rocking a digital Casio). What’s the dealio?
Apparently, the pandemic puppy frenzy has evolved into a pandemic *Rolex* frenzy, fueled by bored, cash-flush consumers. Who knew staying home could lead to so much… sparkly acquisition? Honestly, I feel like things are getting outta hand. I mean, everyone’s suddenly obsessed with “getting back to normal” and showing off their newfound wealth (or, more likely, their newfound debt).
And Dubai? Don’t even get me started. The article mentions the price of used luxury watches, including Rolex, tumbling because of the Fed raising interest rates. *Tumbling*, people! Doesn’t sound like the best investment to me, even if you *do* manage to snag that Submariner you’ve been drooling over. Speaking of which, the r/rolex subreddit probably has a thread dedicated to why you should *never* wear a Rolex in the shower. (Just a hunch. I haven’t actually checked, but you know how those watch nerds are.)
But then there’s the whole “official retailer” thing, which is a totally different ballgame. Did you see that blurb about the T-4 Capacity Market auction clearing at a RECORD high? What does that even *mean*? I have no clue, but it sounds like someone’s making bank off this whole Rolex mania, and it probably ain’t us regular folk.
It’s all kinda confusing, right? Like, on one hand, Rolex is raising prices (twice in 2022!), which seems… counterintuitive, given the whole “tumbling prices in Dubai” thing. And on the other hand, I read somewhere that only *two* used Rolex models actually went up in value last year. So, are we buying these things as status symbols or as investments? Because if it’s the latter, maybe we should all just stick to index funds, y’know?
Honestly, I think a lot of this is just pure FOMO. We see someone flashing a shiny Rolex, and suddenly we feel like we’re missing out. It’s the same reason everyone suddenly needed a sourdough starter during lockdown. And honestly, is *that* a good reason to drop five figures on a timepiece? Nah, I don’t think so. But hey, maybe I’m just jealous. Maybe I *do* secretly want a Daytona. Don’t tell anyone.
