Okay, so first off, forget what you think you know about watch pricing. AP, Audemars Piguet, is in a whole ‘nother league. We’re talking luxury, exclusivity, and enough bling to make Liberace blush.
See, you got your basic AP, which, LOL, “basic” AP is still gonna set you back a pretty penny. I’m talking the Royal Oak kinda stuff. But then you slap some diamonds on that bad boy? Hoo boy. The price skyrockets. I mean, look at that “Audemars Piguet 15710ST Royal Oak Offshore Diver Black 42mm Iced Out” mentioned up there. “Iced Out” ain’t just a cute nickname, that’s code for “we threw a bunch of rocks on this thing and now it costs as much as a small island.”
And it ain’t just *any* diamonds, ya know? AP uses, like, the best of the best. Flawless, perfectly cut, the kind of diamonds that make other diamonds feel inadequate. Plus, the way they’re set? Impeccable. Seriously, look closely at one sometime. The craftsmanship is nuts. It’s like they’re trying to impress aliens with their diamond-setting skills.
Then you got the whole “limited edition” thing. Oh man, that’s where the real money’s at. See something like “Audemars Piguet 26227BC.YY.D326CR.01 Royal Oak Concept with gems” (and bless your soul if you can remember that model number), and it’s probably one of like, five made. Scarcity drives the price through the freakin’ roof. People will pay insane amounts just to have something nobody else does. It’s, uh, kinda silly, honestly.
But here’s where it gets really confusing (and where I start to get a headache). The price isn’t always, uh, logical. Sometimes you’ll see two watches that look almost identical, but one’s got a slightly different diamond setting or something, and it’s like, double the price. I think part of it is just… because they can. AP is kinda like, “We’re AP, what are you gonna do about it?” And you know what? They’re kinda right.
And May 2025 prices? Forget about it! What’s true today ain’t gonna be true tomorrow. The market for these things fluctuates like crazy. Resale prices, dealer markups, it’s all a big guessing game. Trying to predict an exact price is like trying to catch a greased pig. Just, don’t.
