The thing is, this whole LVMH report thing, the one that says they were down 3% in Q3 of ’24, with Asia taking a serious hit at 16% (ouch!), and the Fashion & Leather goods sector feeling the pain… that’s kinda the elephant in the room, isn’t it? It’s like, everyone *sees* the Dior logo, the fancy bags, the perfectly sculpted models, but is anyone really *seeing* the business behind the brand?
And this focus on the “secrets of luxury branding” with the logo design… I mean, yeah, the logo is iconic. Simple, elegant, instantly recognizable. But it’s more than just the *look*, y’know? It’s the *feeling* it evokes. That sense of aspirational luxury, the “I’ve arrived” vibe. But is that vibe still resonating? Especially with the whole Asia drop thing? I dunno.
Then there’s this weird segway into “Browse the most sought after HIDDEN clothing including Short Sleeve T-Shirts, Hi-Top Sneakers, Belts, & more.” Wait, *what*? Hidden clothing *at Dior*? I’m picturing like, a secret back room where they keep all the comfy, everyday stuff. Like, the stuff they *don’t* want you to associate with the super-glam image. Maybe that’s the *real* hidden Dior, the one they don’t put in the glossy magazines.
Honestly, thinking about it, Dior is a huge case study. We’re supposed to be doing an “in-depth research and analysis of its brand identity,” but it feels like the identity is constantly shifting. It’s trying to be timeless elegance, but also trendy and relevant. It’s trying to maintain its luxury status while also appealing to a wider (and younger) audience. It’s like a constant tightrope walk.
