First off, Goyard. We all know Goyard. That ridiculously expensive French brand that makes, like, trunks and totes and things that scream “I have way too much money.” The Goyardine canvas? Iconic, right? But shoes? High precision *shoes*?
The ads are showing me a mix of stuff. FASHIONPHILE’s yelling about Goyard on FARFETCH, which, okay, makes sense. That’s where you find the pre-owned fancy stuff. Then there’s NO.1 FACTORY going on about their trunk-making history and the St. Louis tote – totally relevant, guys (eye roll). And then we get Vestiaire Collective selling second-hand Goyard espadrilles. Espadrilles! Okay, that’s *slightly* closer to “shoe.”
But “high precision”? Where does *that* come in?
See, that’s where things get fuzzy. I mean, are we talking about some super-limited edition, hand-stitched, bespoke Goyard creation I haven’t heard about? Or is someone trying to, like, slap a Goyard-inspired print on something and call it a day?
There’s that weird Nike Precision 6 ad about a “Goyard-style repeat-print debossed finish” on an Adidas Superstar. That’s… a crossover I didn’t see coming. Honestly, it sounds kinda sacrilegious. I’m imagining a Superstar trying REALLY hard to look like a posh tote bag. Not sure if I’m into it.
And then there’s the “Hi Precision Price List for 2024” ad. Is this a typo? Should that be “High End”? I mean, maybe. Maybe they are referring to “Hi Precision” meaning “the BEST” but it’s more likely someone messed up.
So, what’s the deal? My take? “High Precision Goyard Shoe” is probably a mashup of different things. You’ve got the general desire for luxury kicks (hence the Goyard connection), maybe a dash of the whole “designer print on sneakers” trend, and a sprinkle of… confusion?
Listen, if Goyard actually *made* a super-precise, meticulously crafted shoe, I bet it’d cost more than my car. And honestly, probably be a little uncomfortable. They’re all about that *look,* you know? But if you’re thinking about a shoe *inspired* by Goyard, like that Adidas thing, well, that’s a whole different ballgame. It could be cool, it could be a train wreck. Depends on the execution.
