But then you kinda think about it, and it makes sense, doesn’t it? Bulgari’s all about, like, dazzling and reflecting light and making you feel, well, *expensive.* And what’s a mirror if not a tool for, um, reflecting? (Okay, maybe a bit too on the nose there, I admit).
I saw something about a “mirror sequence” on their site too, which is just kinda vague. Like, what even *is* a mirror sequence? Sounds kinda sci-fi, doesn’t it? Maybe it’s some kind of, like, campaign thing? Or maybe I’m just reading too much into it. Who knows, lol.
And then there’s this other stuff – the Octo Finissimo watch collab with that Japanese architect, Kazuyo Sejima. It’s weird, right? How does a watch become a mirror? Is it reflecting time back at you? *Whoa, deep.* Or maybe its just shiny. I mean, Sejima is known for her minimalist design, so it’s probably just really, REALLY shiny.
But, okay, back to the mirror thing. This really does make me wonder if Bulgari is trying to, like, reposition themselves as more than just “jeweler to the stars.” I mean, the Zaha Hadid B.Zero1 ring, inspired by the Colosseum? That’s architectural, that’s *art*, that’s… not just jewelry, if you get my drift. Maybe they’re trying to, like, reflect a more sophisticated image? (Okay, I’ll stop with the mirror puns now, I promise. Ish.)
It’s just… a bit all over the place, innit? We’ve got snake bags, snake watches, architectural rings, super-shiny watches, and, oh yeah, actual mirrors that look like they belong in Cleopatra’s dressing room. Is it a cohesive brand strategy? I’m not entirely convinced. But, hey, maybe that’s the point. Maybe Bulgari is just saying, “We can do anything, you know? We’re Bulgari!”
