It’s kind of ironic, isn’t it? Burberry, this mega-brand, known for, well, *being* Burberry, now stripping away the iconic bits. I mean, that knight with the lance and shield – that was *their* thing. It screamed British heritage, aspiration, all that jazz. Apparently, it’s been around since 1901, symbolising protection and progress. Who knew?!
Then Riccardo Tisci rolls in (ex-Givenchy, big deal, I guess?) and boom! New logo. It’s just… BURBERRY. In a really bold, sans-serif font. Like, seriously, that’s it? It’s like they’re trying to be all trendy and blend in with everyone else doing the minimalist thing. I get it, times change, gotta stay relevant, blah blah blah. But ditching the knight? Seems a little… drastic.
And don’t even get me STARTED on the monogram! The interlocking “TB” for Thomas Burberry. Okay, *that* I kinda dig. It’s a nod to the founder, a bit more personal, you know? Apparently, they dug up some old logo stamps from the archive, combining the 19th and 20th centuries in the design. Pretty cool, actually. It’s less in-your-face than the knight, but still recognizable.
But here’s the thing that bugs me… Is it really *no* logo? I mean, “BURBERRY” in big, bold letters IS still a logo, right? It’s just a different kind of logo. It’s less about visual symbolism and more about, like, pure brand recognition. Like, “We’re so famous, we don’t need fancy pictures anymore, just knowing the name is enough.” Which, okay, maybe they’re right.
Honestly, I’m torn. Part of me misses the old-school knight. It was classy, distinctive, and told a story. But the new minimalist thing? It’s clean, modern, and probably appeals to a younger audience. I guess that’s the point, huh? They’re trying to stay fresh, attract new buyers, and not be seen as some dusty old British brand clinging to the past.
