So, I’m trawling through the web, right? (Because, duh, that’s how we do research these days), and I see a whole bunch of “Discover Fendi’s latest…” blurbs. It’s all over the place! Men’s essentials, luxury gifts for women (because apparently, *they* need help figuring out what to buy themselves, eye roll), even *kids*! And home decor. Like, Fendi’s branching out, and I’m not gonna lie, some of it looks kinda cool.
But where’s the Swiss movement thing coming in?
Ah ha! Buried in there, I find a “Forever Fendi Diamond Swiss Quartz Bracelet Watch, 23mm.” Quartz, not automatic. Okay, so they use *some* Swiss movements, not all of them are the fancy-pants automatic kind, then there’s the ETA 2824. Okay, so, they do know the difference, it seems.
Honestly, Fendi clothes and *watches* with Swiss movements… it kinda feels like two different worlds colliding. Like, you picture the person rocking a Fendi dress (or, let’s be real, a Fendi logo tee – because *who* can afford the full dress, am I right?) and then you picture the person obsessing over the intricacies of a meticulously crafted Swiss automatic movement… are they the same person? Maybe. Maybe not.
I’m thinking maybe Fendi wants to tap into that market of people who appreciate *things*. You know, the kind of person who doesn’t just buy something because it has a big logo plastered all over it (though, let’s be honest, that plays a *little* part), but also because it’s well-made and has a certain pedigree. A Swiss movement, even a quartz one, lends that credibility. Even if said movement is inside a watch that’s probably more about the bling than the horological significance.
