It’s an odd pairing, I gotta say. I mean, not bad, per se, just… unexpected. Like putting ketchup on ice cream. (Okay, *maybe* a bad analogy, but you get the idea).
I’ve been browsing FARFETCH, like the snippets above mention, and you *do* find Miu Miu jewelry. But the “Swiss Movement” thing isn’t, like, splashed all over it. You see a lot of bling, a lot of playful designs, pearls, crystals, the sort of stuff you’d expect. I’m guessing the “Swiss Movement” part refers to, maybe, the precision in the settings, the quality of the clasps… something super technical and behind-the-scenes. Which, frankly, is kinda boring to write about, lol.
But, hey, maybe that’s the whole point? Maybe it’s about this quiet, understated quality lurking beneath the surface of all that glitz. Like, “Yeah, this looks fun and frivolous, but secretly it’s built like a freakin’ Swiss watch.” That’s kind of cool, actually. It adds a layer of intrigue.
And speaking of intrigue, that “10% off w/ code: NEW!” offer is tempting. I mean, c’mon, who *doesn’t* love a discount? Especially on something sparkly. And free shipping over $75? That’s practically begging me to impulse buy a ridiculously oversized pearl necklace.
Okay, okay, back to the Swiss thing. I still feel like there’s a disconnect. Swiss watchmaking is all about tradition, meticulous craftsmanship, centuries of history. Miu Miu is… well, it’s Miu Miu. It’s new, it’s NOW, it’s a bit chaotic in the best possible way.
Maybe, just maybe, they’re trying to bring a new perspective to traditional jewelry making. Like, “Okay, we’re using these super precise Swiss techniques, but we’re gonna throw some glitter and irony at it.” Or maybe I’m overthinking it. Maybe it’s just a marketing thing. Who knows?
