So, I’ve been doing some, uh, *extensive* research (aka scrolling through websites and daydreaming about being rich) and Prada seems to be making a big push into, like, serious, *serious* jewelry. Not just the cute little logo earrings you see everyone rocking (though those are still cute, obvi). I’m talking *fine* jewelry, people. We’re talking gold. We’re talking diamonds. We’re talking… well, basically, stuff that’ll make your bank account cry.
What’s interesting, though, is they’re really hammering home the “sustainable” angle. Which, I gotta admit, is kinda refreshing in the luxury world. They’re using 100% recycled gold, which is, like, a huge deal, right? It’s all “certified recycled gold.” I mean, how else would they know its *actually* recycled, ya know? Makes you wonder, doesn’t it? And then, they’re throwing in lab-grown diamonds, which they’re calling “Prada Cut.” I mean, lab-grown diamonds are basically the same as mined ones, right? Just… less ethically questionable, maybe? I don’t know, I’m no geologist.
They’re reinterpreting some of their classic silhouettes, too. Think, like, classic chains but, you know, *fancy*. Everything’s got that sleek, minimalist Prada vibe going on, even when it’s dripping in diamonds. It’s that weird, cool mix of understated and extravagant that they do so well. It’s like, “Oh, this old thing? It’s just a simple gold chain… made from 100% recycled gold and worth more than my car.”
I saw something about Selfridges selling their stuff. Honestly, I’m not entirely sure how I feel about Selfridges. It’s like a department store, but… a fancy department store. But anyway, that means it’s probably accessible if you’re in that part of the world or inclined to shop online.
And then there’s the… Japanese version of the site? (Saw the Katakana, don’t judge!). It’s kinda cool to see how they’re marketing it in different regions. It also confirmed that they have silver jewelry, too. Not *everything* is gold and diamonds, thankfully. My wallet breathes a sigh of relief.
Honestly, I’m on the fence about whether I *really* like it. Some of it is truly gorgeous. But part of me is just thinking, “I could buy a *car* with that money.” But then again, who needs a car when you have a diamond-encrusted Prada necklace? (Okay, I’m kidding. Kind of.)
